Political campaigns
Political campaigns offer plenty opportunities for communication academics, research companies, advertising agencies, public relation agencies, etc. Political campaigns feed a chain of industries. Politics is moving online in the western countries. I come to the conclusion after I encounter an article online.
In 2002, when the Internet bubbles went out, several online advertising agencies and online advertising monitoring companies who tried hard to make profit in Chinese market withdrew. Only those local ones left struggling.
I lost contact with those companies after they left China. Today, an article caught my attention. Actually, it is an old article, published last September. According to the article, in the US presidential election campaign last year, Candidates, Parties, and Advocacy Groups Spent $2.66 million on Banner Ads Between January and August, 2004 –less than $1 for every $100 spent on TV Ads.
The figure seems very small compared with TV ads, however, it is great for an industry in its infant stage. I am sure the online advertising industry is happy about political online ads. The data quoted in the article came from one of the companies who withdrew from China.
Of course, the company was not only saved by the phenomena that politics goes online, however, it did benefit from the online campaigns. As an advertising monitoring company, the profit comes only after the profit of advertising industry goes up.
I didn’t see the possible success of the company in China if it did not withdraw. First of all, there’s no online political campaign to donate money. Then, Chinese online advertising industry seems growing rapidly. However, we have to see that only the big portal sites benefited from the growth. It is a highly concentrated market. The third party monitoring data would be of little importance in that situation under Chinese cultural context.
World wide web has been an important platform for political campaigns in the Western countries, for fund-raising, voter-profiling, insider communicating and advertising. Political campaign can be very helpful for democracy and a certain industries.
In 2002, when the Internet bubbles went out, several online advertising agencies and online advertising monitoring companies who tried hard to make profit in Chinese market withdrew. Only those local ones left struggling.
I lost contact with those companies after they left China. Today, an article caught my attention. Actually, it is an old article, published last September. According to the article, in the US presidential election campaign last year, Candidates, Parties, and Advocacy Groups Spent $2.66 million on Banner Ads Between January and August, 2004 –less than $1 for every $100 spent on TV Ads.
The figure seems very small compared with TV ads, however, it is great for an industry in its infant stage. I am sure the online advertising industry is happy about political online ads. The data quoted in the article came from one of the companies who withdrew from China.
Of course, the company was not only saved by the phenomena that politics goes online, however, it did benefit from the online campaigns. As an advertising monitoring company, the profit comes only after the profit of advertising industry goes up.
I didn’t see the possible success of the company in China if it did not withdraw. First of all, there’s no online political campaign to donate money. Then, Chinese online advertising industry seems growing rapidly. However, we have to see that only the big portal sites benefited from the growth. It is a highly concentrated market. The third party monitoring data would be of little importance in that situation under Chinese cultural context.
World wide web has been an important platform for political campaigns in the Western countries, for fund-raising, voter-profiling, insider communicating and advertising. Political campaign can be very helpful for democracy and a certain industries.
posted by Beaver at 8:59 PM
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