Design for China

Emerging countries is the key word in my life for the past months. I am not surprised because China is the most exciting one among them. In the article I read, I found the word for another time.
Business week has a cover story on design for China.

…And foreign companies such as Sony are starting to see that as Chinese consumers get more discriminating, they’re no longer content with the tired, designed-somewhere-else models that many overseas-based marketers once sold in China.

Human-centered design is new in Chinese market. Muti-national companies in China are looking into custumer needs, behavior, style and psychology for innovative technologies and innovative designs. Big China local brand, such as Lenovo and Huawei, also cast their eyes to usability for innovation.